Horae.no / Horaemagazine.com is a Norwegian website/blog focusing on high-end luxury watches with mechanical movement, both new and vintage. However, do not be surprised if other relevant news also appears on the website.

Our main focus is the Norwegian watch market and collectors market, but we also publish international news and stories. We publish news, thoughts and hands-on tests on a regular basis and are also featured on Instagram and Facebook.

The website is mainly available in Norwegian, but some of our featured articles and reviews will also be published in the English section for our international readers. This is currently under development!

For any inquiries or questions, please contact us through e-mail, admin@horae.no.

About our name
In Greek mythology, the Horae were the goddesses of seasons and the natural portions of time. The changing of the seasons and the time that passes by is often symbolically described as the dance of the Horae.


Jørgen Erdahl
Founder and Ex-Editor of Horae.no! Passionately interested in watches and the work that goes into creating the mechanical masterpieces. Writes news, reviews, and thoughts about the Norwegian watch market.

Rune S. Rabben
Co-Founder and writer with Horae.no. Rune has a great interest in nature, photography, and watches. He is passionate about a brands history and the story of the mechanical movement of watches.

Barbro Erdahl
Guest writer and the female alibi among the contributors. Love the aesthetic and visual aspect of watches, and share her honest opinions about watches, regardless of the brands status or market position.

Horae Editors
The official account for publishing of news and other relevant information about Horae.no. The account is used by several persons. Also, certain guest writers will have their articles published by this account.

Official Partners